U in the Driver Seat – A Peer-to-Peer Pilot Program for Decreasing Car Crashes by College Students
Stacey M. Tisdale, April 2013
The goal of this project was to build a peer-to-peer (P2P) model targeted toward the college-age audience called “U in the Driver Seat” at two college campuses. We performed the following tasks:
- Conducted pre- and post-assessments of driving risk awareness and self-reported driving behavior;
- Performed field observations of seat belt use and driver’s use of electronic device(s);
- Established a leadership team at each campus;
- Provided safety messages and promotional items to the team;
- Provided ideas for project/safety messaging activities to the team;
- Assisted the teams in establishing a student-run designated driver program
Objectives of the study included:
- Gaining a better understanding of risk awareness and attitudes towards driving dangers;
- Measuring success of P2P messaging and activities for college-aged audience;
- Increasing understanding of safety messaging and design elements effective with this age group;
- Improving the program model
Keywords: Traffic Safety, Peer-to-Peer, College Program, Risk Awareness, Young Adult, Peer Leader
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