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476660-00050-1 Report Abstract

Reviewing, Analyzing and Updating Marketing Strategies to Increase Public Transit Ridership

Carol Abel Lewis, Grace Arthur, Sandra Onyejekwe, Texas Southern University, January 2012, 48 pp. (476660-00050-1)

Ridership in the United States has been fluctuating over the last decade. With fuel prices increasing, urban and suburban communities growing and global warming and environmental impact getting special attention, it is important to increase our knowledge of best marketing practices to attract riders to public transit as a better alternative to the use of their own car. Houston METRO is adding roughly 30 miles of light rail, offering new quick line bus routes and in general improving efficiency and reducing costs. But in order to move people out of their cars for all or some of their travel, a deeper analysis of the decision variables and a strategy to promote public transit is required.


Keywords: Marketing Transit Ridership; Public Transportation Ridership

ENTIRE REPORT (Adobe Acrobat File – 632 KB)