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600451-00015-1 Report Abstract

U in the Driver Seat – A Peer-to-Peer Pilot Program for Decreasing Car Crashes by College Students

Stacey M. Tisdale, April 2013

The goal of this project was to build a peer-to-peer (P2P) model targeted toward the college-age audience called “U in the Driver Seat” at two college campuses. We performed the following tasks:

  • Conducted pre- and post-assessments of driving risk awareness and self-reported driving behavior;
  • Performed field observations of seat belt use and driver’s use of electronic device(s);
  • Established a leadership team at each campus;
  • Provided safety messages and promotional items to the team;
  • Provided ideas for project/safety messaging activities to the team;
  • Assisted the teams in establishing a student-run designated driver program

Objectives of the study included:

  • Gaining a better understanding of risk awareness and attitudes towards driving dangers;
  • Measuring success of P2P messaging and activities for college-aged audience;
  • Increasing understanding of safety messaging and design elements effective with this age group;
  • Improving the program model

Keywords: Traffic Safety, Peer-to-Peer, College Program, Risk Awareness, Young Adult, Peer Leader

ENTIRE REPORT (Adobe Acrobat File – 1.9 MB)