Changing Perceptions of Cycling in the African American Community to Encourage Participation in a Sport that Promotes Health in Adults
Adriana Torcat, Talia McCray, and Teri Durden, June 2015
This study introduces two interventions designed to influence perceptions of cycling among African Americans. Results from the 2001 National Household Transportation Survey reveal that African Americans cycle at two-thirds the rate of White and Hispanic Americans (Pucher and Renne, 2003). Moreover, African Americans are less likely to possess alternative transportation modes like a bicycle (Royal and Miller-Steiger, 2008). Researchers suggest that cycling disparities are linked to negative perceptions among inexperienced cyclists and non-cyclists –including African Americans (McCray et al, 2010). An important consideration in analyzing why African Americans generally do not cycle is that of perception. The purpose of this study is to address negative perceptions of cycling that inhibit bicycle use, including a lack of experience, knowledge, and safety. Few studies exist that explore race or ethnic-specific reasons for low levels of physical activity and this information is needed to increase physical activity among minority groups (Rogers, et al. 2007). By examining perceptions of cycling among African Americans, this study builds on existing literature and fills a significant void in addressing the lack of bicycle ridership in the African-American community.
Keywords: Cycling, African American, Intervention, Safety-Training, Analysis of Means, AOM, Exploratory Factor Analysis, EFA
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